When beauty embraces a new style – Alfaparf Milano stands for professional hair cosmetics from Italy. Positive energy, enthusiasm, and perfectionism are reflected in the products of the Alfaparf brand. They represent experience, creativity, and an unmistakable Italian style.

Hair is their passion, their obsession, and their life's work. The experts at Alfaparf don't take themselves too seriously, but they take everything they do even more seriously. And so they can boast having been involved in everything for over 35 years – from the initial formulation to testing and production. And they pass on everything they know about the beauty of hair with passion and dedication.

The Alfaparf Semi di Lino product line offers a solution for dry, tired, or damaged hair, as well as for a polluted scalp. Alfaparf shampoo is the absolute foundation for everything, preparing your hair for subsequent care. And if you want to give your hair a truly special care experience, try the Alfaparf Keratin Therapy collection with a keratin complex.

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