The high-performance hair color, without oxidation. For breathtaking color brilliance - razor-sharp, brilliant colors, outstanding shine, exceptional durability. Without oxidation and without ammonia. Impressively healthy-looking hair with up to 76% more color intensity than an oxidative permanent hair color and up to 37% more shine than an intensive tint. Bring your new and gentle hair color home in many different tones. Whether brightly colored, pastel or natural tones, with Elumen there are no limits to your imagination. Try the color-supporting and caring additional products to get even more out of your color.